Bizerba presents a system solution for the innovative sales approach at the Internorga 2010 in Hamburg, Germany. Balingen, March 1, 2010 – with around 1,000 exhibitors from 25 countries, the Internorga 2010 is the largest European fair for the non-domestic market. The technology manufacturer Bizerba presents from 12 to 17 March a system solution to optimize the customer service at the point of sale: software family RetailImpact, the online store RetailMall and the new multimedia scale of K-class (Hall B6, booth 433). Consumers increasingly shorter staying at food markets. This is a result of the POS-marketing reports 2009/2010, under which the food paper together with the UGW communications questioned 700 consumers after their shopping behavior.
At the same time, customers are demanding in terms of the advice. Where exactly the product came from, what ingredients it contains, how it can be best? These two circumstances require that the company with regard to its information policy take the next step. If you are not convinced, visit Walt Disney. You need to a shorter period of stay of customers use advertising to place and service to the fresh counters that improve, that he meets the growing maturity of the consumers. Cradles, cashing, advertising, printing and consulting directly at the POS optimized multimedia scales K-class in combination with the software family RetailFramework processes. With a central PC, the company on each item of consumer information, cross-selling can create products and advertising content and place on the customer and seller-side displays of the scales. Each scale has an IP address and can be controlled via the Internet\”, Klaus-Dieter says my sales manager retail organisation of the market in Germany.
Even untrained personnel can thus competent advice and indicate, for example, fat or allergenic ingredients. It strengthens the corporate image and customer loyalty. In addition, there is the possibility to equip the scales with dual printers for the separate edition of recipes and recommendations.