(Article) – you remember? \”Isch abe even no car\”, cleaving the insanely good-looking Italians in the TV commercial for Nestle; \”later he was allowed to say then: Isch abe now a car\”, and was Testimonial Angelo of cooperation by Nestle with Opel. \”The joint promotion for the Corsa cappuccino ‘ accompanied special placements of the Corsa in the food retail and Nestle tastings at Opel dealers. Cappuccino brought good 5,000 Corsa Opel according to own statements during the cooperation among the people. No question: professionally packed marketing cooperations – have many advantages. Marketing co-operations can save costs the partners and tap into new markets, they can promote the sales, retain customers and attract new, they can achieve positive image effects and generate more notoriety; and they make happy even controller that usually cost cooperation not much money, but multiply it even. Collaborations are fun, are eye-catching and also bring What else! \”, enthuses the head of marketing of a telco company.
Now it would be so heavenly, would the thing so just do settle with the cooperation. It is not easy but unfortunately. Because partnerships are a complex topic: your range from the mere exchange of experience about common POS promotions to strategic alliances and joint ventures. You can can them among manufacturers, distributors, media, with only a or equal to several partners, you can in the long term in the short term, they can be closed with the same or even foreign industries. The possibilities to cooperate are endless – but not all are for each benefit. Take and give! Cooperative marketing is a voluntary and usually time-limited collaboration of independent market partners, who want to achieve market objectives for coordinated conduct more effective, faster and better\”, so the definition of marketing Professor Peter Schutz of the Fachhochschule Hannover. This assumes that the cooperating Companies know their goals, and also their USPs have worked out well.