" Much attention at the meeting devoted Askar Zhumagaliyev development in Kazakhstan e-commerce, noting that "for Kazakhstan's economy development of e-commerce may be one of the most powerful and effective tools of reform, enhance competitiveness and integration into the world housekeeper. " "For Internet users, e-commerce development – is, first of all – global choice, the ability to quickly compare offers, ease of operations and lower prices", – noted the director of Public Foundation "National Internet Award AWARD.kz Konstantin Gorozhankin. As the head of the Communications Ministry, the Ministry today devotes much attention to this matter. Thanks to the established "e-payment gateway government "today through the portal the citizens already pay taxes and can be ordered via the Internet, some state services. The Minister also noted that the number of services and services that can be paid online, will be constantly increasing.
But when it comes to online stores in this direction in e-commerce Kaznet does not develop. Coen brothers has similar goals. As a rule, the Kazakh sites, you can choose the goods and pay a opportunity to cash only when it is received. The reason, said Mr. Gorozhankin in the absence of a single integrator with payment services. The absence of a single integrator – though the main but not the only component the success of e-commerce. To it also include the accessibility of the Internet, the availability of convenient means of payment, convenient and inexpensive means of delivery and the issue of trust online shoppers to stores. Another barrier to the development of e-commerce is the lack of legislation in the concept of electronic money, which must occur with the adoption of the law.
To increase confidence in shopping in the meeting proposed the establishment of the Association "Safe Shop". The main role of the Association – an assessment of all the online stores of Kazakhstan with the assistance of reputable experts e-commerce. They, in turn, will use multi-factor system to evaluate all aspects of online shops: it is the presence of the phone numbers on the website and other elements of the feedback system delivery, a variety of charges, availability of technical support and loyalty of its representatives, etc. This will create an online resource where anyone can see the grades for each online store, and Vote for those services which have already enjoyed. Askar Zhumagaliyev concluded that his agency is ready to support initiatives aimed at increasing confidence in Kazakhstan to domestic online stores.