125 years after the invention of the automobile comes MERCEDES NEXT KAUFFMANN THEILIG & PARTNER and ATELIER MARKGRAPH staging fair of STUTTGART AUTOMAKER for the performance of Mercedes-Benz at the International Motor Show (IAA, 15 to 25 September) 2011 will be the Frankfurt Festhalle to the game site for the pulse of a new generation. 125 years after the invention of the automobile’s Mercedes-Benz with the staging of the architectural firm Kauffmann Theilig & partner and the Frankfurt Atelier Markgraph the next step: Mercedes next. Clock of the staging: a tiered kinetic media stage in entering historic dome construction opens up an unusual image that continues the creative tradition of Mercedes-Benz appearances at the IAA: exhibition space and visitor ranks on the north side and a large stage on the South side are along the longitudinal axis of the Festhalle steeply faced. You stand up under the Midnight-Blue suspended dome of the Festhalle. Spans over the side of the stage a 1200 m2 big, silver sculpture from anodized brushed aluminum: the brand tape. A tiered kinetic media stage is at the Centre of the brand belt. The clock of the dramaturgy is by her.
One is the central motif of the staging in the area 40 times 12 meters large LED installation: an animated pulse. He sets the pace for the experience in the banquet hall and the productions of vehicle premieres. Mercedes-Benz magazine on stage: clocked vehicle choreographies, new presentation formats, and young faces main actors of the stage production Mercedes next are the premiere vehicles by Mercedes-Benz. Visitors experience continuously up and departs from the new B-class, new M-class, the concept of A-CLASS, F 125 research vehicle! as well as some young – and Oldtimer. The vehicle movements merge with media, presentation formats and people to a choreography with numerous tempo changes. While horizontally and vertically arranged LED surfaces and curtains of various resolutions creating spaces, the above all through surprise your depth.