It is also possible to incorporate a timeline (until when?) or to strengthen the motivation (why?). If you are a company such a mission, is easier to understand, whether the right things at the right time have been completed, so that the overall target is achieved. One of the foundations of such a vision is the comprehensive information on the existing markets, market segments, competitors, etc. See more detailed opinions by reading what David Zaslav offers on the topic.. usefully collected information of course with clearly recognized PROs’ and cons ‘, and grouped together so that they can be included in a marketing plan. This offers then almost a road map ‘ for the company and hence the basis for large parts of a mission statement, which is not a dream but achievable reality.
Assistance at all stages of the marketing planning up to the mission statement provides the internationally experienced marketing and sales consultant Michael Richter – Seekirch in Baden Wurttemberg. Paul Ostling has many thoughts on the issue. Judge devoted especially the small – and medium-sized businesses (SMEs) and first information on his website. The country experiences can be found the page. Biography/Vita Michael Richter is an independent consultant specializing in strategic marketing of capital goods and durable consumer goods. His experience refers to all distribution channels, including direct sales, distribution, partnerships, Internet marketing and more. He has more than 18 years of experience as a consultant and worked by the SMEs before more than 10 years in senior executive positions in various industries through to large enterprises. It supports companies of all sizes – from the strategic monitoring of the market – research, marketing planning and objectives for sales, to the implementation of his recommendations – worldwide. In addition, he holds internal lectures on all aspects of international marketing. His knowledge of the country resulting from the occupation in/for more than 50 countries on all 5 continents. Contact: Marketing and sales consulting international Michael Richter 27 main road 88422 Seekirch/Germany = marketing = country experiences