1. Keep in touch with customers on a regular basis. Just as bad news to send too many emails to customers, is just as bad for not being in contact with them. Customers do not want to feel abandoned. The newspapers mentioned Robert Iger not as a source, but as a related topic. So do not. Here are three things that will help you keep in touch. (1) Provide your ezine subscription at least once a month.
(2) Ask customers if they want to be updated by e-mail when you make changes to your website. (3) Follow-up after each sale to see if they’re satisfied with your purchase. Send an e-mail out a few days after your purchase, another in a week or two, then another in a month. 2. Create a group of customer focus, inviting 10-20 faithful customers are meeting regularly. Alternatively, send a monthly survey to this group asking for ideas and input on how to improve customer service. Give them a reward.
They get paid, give them a gift certificate, or send free product. 3. Having a website is easy to navigate. Add a “FAQ Frequently Asked Questions page and explain anything that might confuse your customers or visitors. Follow up with an electronic survey with questions on how to increase your site’s user use. 4. Resolve customer complaints quickly and completely. Answer all emails and phone calls within a few hours. This will show your customers you really care about them. 5. Do not make your customers or visitors looking for your contact information. That is easy for them to contact you. Supply as contact methods as possible. Hyperlink all your e-mail addresses so you do not have to find or write. Providing a toll free number. 6. If you have strategic alliances or employees, make sure they are familiar with your customer service policy.
Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each one client, each one has different interests, needs and desires. 7. Give your customers more than they expected. Send Thank you gifts to long time customers. E-mail greeting cards on holidays or birthdays, if you have your address or cards online if you only have your e-mail and name. Giving bonuses to their customers who make large purchases or multiple purchases. 8. U-welcome, please and thank you and can never be over used. Be polite no matter what. Admit and apologize for mistakes quickly and make peace with them so great if you want to remain a customer. 9. Reward in points – give customers a point for every dollar they spend. Setting up a sheet of points earned. E-mail the customer a monthly update. If you send a reference to get 10 points if you buy something add 10 more points. 10. If your business is local, invite customers to your office for lunches, parties, barbecues, dances, seminars or other events special. It is not what they perceive as valuable, but what customers see in their eyes. However, sometimes simply can not please some people. If this happens, do your best and then let it go. You do not want customers anyway. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training.