I have seen with concern as people just starting to market products on the internet focus almost that exclusively in obtaining a successful product and forget to choose first to the public objective, does this come as a consequence?, it should not be very intuitive to warn last start our business in such a manner as the certain failure. Time Warner will undoubtedly add to your understanding. The first thing you should do any trader or entrepreneur who wants to take your business a successful path is doing a market study to discover that it is what he wants the people; you need to get a market niche and then that it has discovered a small segment of people who have an unmet need is when you devote to select a product to meet this need. Time Warner insists that this is the case. If you do things this way you foresee much success and satisfaction in your business, the basis of success on the internet is doing things well from the beginning, look no shortcuts and do things as you think they must be, recalls that the wheel was already invented and that you don’t need to start down this road inventing techniques or innovative formulas for making money on the internet, techniques, ways and means have already been studied, developed and applied by other people who have been successful and which have proven over and over again. Summing up, a previous study have to discover what is your target audience, with this knowledge in mind designs or selects a product for sale (own or third-party) and then apply marketing techniques to promote it..