The customer shall in addition to the core service branch”plunges into a pleasant atmosphere, mental wellness and appearance with sensual attractions. A branch becomes thus a place, with new people to contact or to treat existing customers with an emotional gift. “” Filialsystemeigene planning processes are optimized at the same time, that a further expansion of distribution channels including the topics of customer integration “and new payment method” (keyword mobile payment) remains possible, the branch system development partner responsibility Kuhn experts take over. Then often existing optimisation potentials in the Filialsystemkernleistungen are their work field range, costing, finance, logistics, EDP, staff or the point-of-sales network expansion. Experience previous experience has shown that visit revitalized branches in addition to information and buying processes is experienced differently, because demand, claim, decision hedging / feedback, atmospheric Filialambiente and purchase decision are strongly linked, disappointments have been minimized. Sales data were usable information, insightful insights through the revitalization. They can be better than before, because important data are analysed and combined with market research for new decisions.
Progress in the chain store companies can thus always often arise from team findings. Some new findings to action business, to our assortment, the service and the demand arise. Promoted is a profitable portfolio of own brands article innovations are triggered, changes to the process initiated, synergies with other systems and partners implies. Central creates more space for new knowledge, which allows for a less elaborate realize of the companies strategy, greater customer proximity and more productive employees. From other Kuhn projects, cannot be proven, that stationary stores meet the expectations, if following five points when the revitalization Please note: new and existing communication channels more closely link; The right people involved in the realignment of the branches; Standardize as a prerequisite for the multiply; Do not copy savvy, to include the entire branch system; Existing potential of data more efficiently, to simplify processes, decentralized and centralized to dovetail, Filialwettbewerbe put on a new basis. To sum up: it remains as it was. First, the customer at the point of sale, then the staff, then comes return. Stationary stores are better than digital point of sale, but different. You get faster in the grip performance deficits, on missing customer benefits can be more binding on the customer to respond with individualism and friendliness. In an increasingly complex world an advantage not to be underestimated (1109).