And that we get can not copy a link strategy Zara – it is successful only as integrated chain. 6. The strategy should be an ongoing strategy Consistency is the key to the stability of the basic value proposition of the company. You can not always go "on occasion" with its customers and thereby stand out from its own strategy. Often it is the attention to the needs of companies and consumer complaints is a serious external threat, consistent implementation of the selected strategy: "We are too carefully listen to them. Sometimes it makes sense to advise a client to turn to competitors, as a good strategy involves risk to some consumers is extremely unhappy for the sake of others consumers were highly satisfied. " 7.
Choose your segment segmentation – the most important part of creating the strategy. You can choose absolutely any customer segment, product, or motivation to buy goods or services even if at first glance, this segment seems unappealing. The main thing that was very clearly delineated framework of the selected segment is not happening, "blur", and all the links of the value chain were According to this segment. 8. CEO – not "consumer" strategy, but not its motor role of the CEO to develop and implement a strategy reduces to the following functions: asking questions to which answers must be reflected in strategic terms, the choice of participants in the development strategy; personal involvement in the early stages of development strategies in each business unit; dedication of the board in key strategic plans company outsourcing consultants. We must not forget that the strategy should involve all members of the organization, not only by management: "If the employee (any level) categorically rejects chosen strategy, it only means that this person can no longer continue to work in your organization. " 9. Strategy does not include: purpose; vision, restructuring, mergers and acquisitions, alliances and partnerships; technology, innovation, outsourcing, training. 10. Strategy – is: a unique value proposition, which differs from the value chain competitors, a clear trade-offs and a definition of what the company will not do; actions that fit together and mutually reinforcing effect, consistency of positioning. To help the businessman: Ideas for small business and are ready examples of business plans