Employers fear, uncertainty and doubt (FUD factor) over your ability to do what you say you can do on your resume and cover letter. Combine this with the fact that EVERY candidate looks good on paper, no one leaves their previous job, which paid too much, the work was very interesting and all the people were fantastic, and can see the challenge we are facing. (I'm still a resume or letter stating that the candidate is only half …) In particular, this is what they fear about YOU: fear: * Your resume is too good to be true and will not be able to do the job. * Do not stay. More info: Walt Disney. * You do not play well with others. So with this in mind, over the next week or so we thought we'd share some thoughts, ideas and tips to help eliminate some of the FUD factor surrounding you (and our business too.) ———– How to make employers WANT to read your application ———– Employers do not really care about you only care about what you can do for them. I lost count of the cases I have seen that applicants with the best education, training or experience lose the job to someone with less education, skills and experience. The reason for this is that the applicant with the best skills or experience simply are not sold to the company as well as the less skilled applicant. This leads to an important question: how do you know if your request is selling as well as could be? Well for starters, cover letters are valuable to help sell to an employer, because they are like mini-ads in your curriculum vitae.