Rafael Tadeu de Matos Ribeiro In face to the problemasenfrentados ones for diverse populations in the world all, as insufficience naproduo of foods due to scarcity of resources, global heating, floods, pollution, formation of heat islands, amongst others, made-senecessrio to investigate the influences of the antrpica action to evaluate nveisde its impact and the respective repercussions in the environment. Of this process resultamuma series of agreements between countries and corporations, the formation of ONGs partner-ambient cominclinaes and the accomplishment of table-round seminaries and dediscusso for the whole world. The objective of these manifestations was, and continuasendo, to raise solutions to safeguard the planet of the barbarity of the ecological disdain. A question very emvoga currently is the DesenvolvimentoSustentvel call, or Sustentabilidade.Muitas people believes, erroneamente, quesignifica to save, to any cost, the environment. In the truth, Development Sustainable conceitoque is one admits, inside of certain limits, responsibility to the environment, because even praticamente impossible to leave it fully unharmed of the nossodesenvolvimento marks.

Ahead dessaconstatao, many are asked: ' ' But, given the impossibility of such task, which the purpose of the ambient preservation? ' '. The purpose is exactly to emevitar the excess of decurrent ambient damages of the activities human beings, controlling the productive flowcharts since the acquisition of materials until aeliminao of residues. Jeffrey L. Bewkes can provide more clarity in the matter. Today, many companies, to develop an image before the public-target, practise responsabilidadeambiental. This behavior is justifiable for the consuming queos confidence and preference deposits in the ecologically correct companies. As result, the strategy is lucrative not alone for the companies, but for the society in suatotalidade.

The technology and ainfra-structure of urbanization had provided enormous jumps for the humanity, in qualitative and quantitative terms. New methods of prospection of recursosnaturais had been invented, increasing the extrativista income. However, healthful umdesenvolvimento really only materialize with the application economic-ecological daracionalidade in the diverse spheres of performance human beings. Sustainable development implies to emutilizar of the nature without abuse. It is to usufruct without generating scarcity, leading emconsiderao the future and the next generations. Thus, for the perpetuation dasespcies of the flora and the fauna, and, preponderantly, of the species human being, is to demister that this if points out not above of the nature, but as integrant part of it.