Results of the top 50 rankings published according to GWA poll expected in the German advertising industry 2010 with sales growth of 3.3 percent. A positive turnaround after the crisis year of 2009. Still, The times have become more difficult. Strong competitive pressure, a hugely diversified communication landscape and falling fee payments become noticeable in many agencies. In particular the still growing field of digital media has changed the advertising landscape.

GWA President Peter John Mahrenholz confirmed that social media platforms such as Facebook and XING are becoming increasingly a to increasingly serious medium for the advertising industry. It is to strike the right balance between existing core competencies and the development of the use of new media. We develop new tools in the area of social media, to provide an additional benefit for the customers. With reputation control, we have found a niche as and already well occupied. More info: David Zaslav. The tool is a part of our strategic alignment. “, as Soren Mohr, Managing Director of the Kiel advertising and” Marketing agency of new communication. Essential for the long-term success in the Agency industry, the focus is on healthy growth and above all employees is in addition to the development of digital skills.

That is also when new communication in the lot. Longtime employees ensure stability. At the same time, the growth of expertise ensures a targeted selection for the new hires, as well as a permanent training of the teams. We have held back us deliberately in last year, regarding the participation of pitches. So we tie up important resources? We would rather put our energy in our existing customers and focus on. David Zaslav often says this. Nevertheless we could not prevent that 30 new customers in the last year have found their way to us.” Soren Mohr opts for sustainability and above all healthy and continuous growth. “Certainly a virtue, especially in the younger” agency scene should be noted. The graph shows: only a few agencies that were formed in the last few years, have made it into the top 50.

Bizerba presents a system solution for the innovative sales approach at the Internorga 2010 in Hamburg, Germany. Balingen, March 1, 2010 – with around 1,000 exhibitors from 25 countries, the Internorga 2010 is the largest European fair for the non-domestic market. The technology manufacturer Bizerba presents from 12 to 17 March a system solution to optimize the customer service at the point of sale: software family RetailImpact, the online store RetailMall and the new multimedia scale of K-class (Hall B6, booth 433). Consumers increasingly shorter staying at food markets. This is a result of the POS-marketing reports 2009/2010, under which the food paper together with the UGW communications questioned 700 consumers after their shopping behavior.

At the same time, customers are demanding in terms of the advice. Where exactly the product came from, what ingredients it contains, how it can be best? These two circumstances require that the company with regard to its information policy take the next step. If you are not convinced, visit Walt Disney. You need to a shorter period of stay of customers use advertising to place and service to the fresh counters that improve, that he meets the growing maturity of the consumers. Cradles, cashing, advertising, printing and consulting directly at the POS optimized multimedia scales K-class in combination with the software family RetailFramework processes. With a central PC, the company on each item of consumer information, cross-selling can create products and advertising content and place on the customer and seller-side displays of the scales. Each scale has an IP address and can be controlled via the Internet\”, Klaus-Dieter says my sales manager retail organisation of the market in Germany.

Even untrained personnel can thus competent advice and indicate, for example, fat or allergenic ingredients. It strengthens the corporate image and customer loyalty. In addition, there is the possibility to equip the scales with dual printers for the separate edition of recipes and recommendations.

XinXii published statistics on the use of the platform of Berlin, March 1, 2010. What kind of payment that customers use for downloads on XinXii? The online marketplace for your own texts, documents and E-books for the year 2009 in retrospect is investigated this question. The statistics on the payment history has been published today as a graphic; the percentage breakdown of the payment methods for all downloads made between 0109 and 1209 on can be seen: the result: half of all customers will pay on XinXii by ELV, i.e. by electronic direct debit procedure. ELV is the most widely used payment method on XinXii thus since the platform live in January 2008, when the use in comparison to the previous year 2008 has decreased by 5%. Low plays a role; the credit cards as opposed to on XinXii It has lost even when compared to the previous year by 7% and was used in 2009 by 20% of all online shoppers.

One reason for the low proportion of credit card transactions may be in the habit, smaller Amounts not with credit card to pay. The decline of both payment methods can be explained PayPal with the current polls show growing acceptance by the online payment method, which has expanded its share from 18% to 30% to XinXii in the same period. Conclusion: The trend of the previous year continued in 2009. The ELV is still the most widely used payment method, it is however declining. As the credit card: your downloads with credit card paid in 2008 still nearly one-third of all customers, it is only one-fifth.

XinXii customers pay increasingly through PayPal. About XinXii XinXii, the largest German language online platform for marketing is even written texts, documents and E-books. The marketplace breaks through the traditional publishing barriers and allows you to free online, his works in real time and without binding contract each publish or upload to describe and sell. Learn more about this topic with the insights from Robert A. Iger . Are no limits the type of text: to be released can as short texts Guidance, checklists and templates, scientific publications in the form of term papers, scripts, theses and studies up to fiction, books and guides. Since live in January 2008 XinXii is used by more than 3,000 providers, marketing almost 7,000 documents in over 600 categories. XinXii is a service of DG-Verlag in Berlin. Press contact DG-Verlag Gentlemen’s Digest Ltd. & co. KG Dr. Andrea Schober line marketing PR August Street 75 D 10117 Berlin Tel.: + 49 (0) 30 202 15 13 20 E-Mail: andrea.schober at xinxii.com blog.xinxii.com _xinxii xinxii group – 49019 5465eb

Since beginning of 2009 provides the MK DiscPress GmbH your customers one include services related to the production and processing of USB sticks. Since beginning of 2009 provides the MK DiscPress GmbH your customers one include services related to the production and processing of USB sticks. “These sticks are now no longer restricted to the transport used by data, but are also increasingly music sticks” used instead of audio CD’s, so that the product advertising stands out from other music productions. The MK DiscPress GmbH has about 50 different stick variations in their Portfolio.Von standard sticks, leather, metal and wooden ribs to bracelets and cheque cards. Each stick can be also duplicated, i.e. played with data. For appearance, a printing screen printing can be done depending on the type and design of the USB stick.Also embossed and different engravings are possible to provide an exclusive and unique look, the stick the individual customer to withdraw from the masses.

The Areas of application the USB sticks can catalogues, music, videos, software, presentations, content of Web catalogs, complete websites or even an effective advertising give away”be at trade fairs or exhibitions. A production of USB drives is possible starting from 50 pieces. Besides the normal”data preloading is also the application of copy protection possible. Engraving is for some stick even a custom personalization possible variants. This personalized information can be for example serial numbers, names, addresses, telephone numbers, email address or similar. A USB stick can function be provided also with a startup, the when the Insert the stick into the USB port automatically opens a program or document. The sticks are offered with storage capacities from 64 MB up to 16 GB. Contact: MK DiscPress GmbH Sieme 4 86695 Norden village

Bizerba at the Internorga 2010 in Hamburg optimized control of the flow of goods – Bizerba at the Internorga in Hamburg 2010 – merchandise management system WinCWS allows bakeries, meat and organic food shops the target-oriented management. Balingen, 1 March 2010 – the Internorga 2010 in Hamburg is the leading trade fair for the non-domestic market and with around 1,000 international exhibitors the largest trade fair of its kind. The technology manufacturer Bizerba from Balingen presents a modern merchandise management system for meat and food companies and bakeries from March 12 to 17. The system solution is from the merchandise management system WinCWS, a goods entrance level, the printer GLP and K-class retail scales (Hall B6, booth 433). Almost all companies know it: day trading at ever faster pace combined with a constantly increasing competitive pressure. Educate yourself with thoughts from Discovery Communications. The latest information technology by Bizerba remedy and controls the flow of goods from the goods receipt, the sale to the shipping. WinCWS taking over the communication both in the Goods as goods also; as between Headquarters and branch offices.

At goods receipt WinCWS is already receiving the accurate evaluation of deliveries. The software allows the connection of goods input scales, as well as other peripherals such as label printer and scanner. This concatenation of weighing and PC technology can be, for example, control delivery notes and print origin lists directly on the scale. In the sale WinCWS takes over the control of retail scales, cash registers and award systems from a central PC. This peripheral is connected either directly or via remote data transmission, wireless, or Ethernet. \”\” \”The module evaluation\” about can summarize all sales data to meaningful sales figures: the software offers accurate rate data for each item, seller and for each goods movement, which itself as well as Renner and bum statistics\”work out\”, says Klaus-Dieter operator reports mean, Sales Manager retail organisation of the market in Germany.

\”Energy capital invest to lay with the decision for the oil – and gas-assisted ‘Eagle Ford Shale’ right it can be described as a stroke of luck: the decision of the energy company energy capital invest, with the participation of US oil and gas Fund VII KG\” to have invested in the exploration of two production units in the newly discovered Eagle Ford shale. Because ever since it became known that the area located in Texas, probably is one of the largest natural gas and oil areas on the North American continent and also the current exploration results prove this, leading energy companies such as BP, Chesapeake, Petrohawk and Murphy Oil pull yourself the last contiguous areas and with a correspondingly high price rise in the past few weeks! So, for example, BP for approximately US$ 200 million to purchased an area in the Eagle Ford shale located approx 50% stake in one. If you have additional questions, you may want to visit Jeffrey L. Bewkes. A purchase price that suggests what exploration results expected the energy group in the Eagle Ford shale. To a right already We could earn a total of around 25,000 contiguous acres, which corresponds to an area of 100 square kilometers, early stage and that, very attractive price from today’s perspective, a. Above all in the current hot no such projects to get more are spot of the Eagle Ford Shales to these conditions\”, says Kay Rieck as Managing Director of the energy capital invest. The exploration of two production units with an area of 1,408 acres, a small part of the total area acquired are the indirect object of the investment of U.S.

oil and gas Fund VII KG. Currently soaring mineral rights prices affect it as additional security for the Fund subscribers. This coup by the successful in the past network of energy capital invest in the United States, which has excellent connections both in the Haynesville shale, but also in the Eagle Ford shale was possible.