Sustainable Marketing

New master’s programme ‘Sustainable marketing & leadership’ the Hochschule Fresenius the four-semester the recognised master of Arts (M.A.) degree is interdisciplinary and provides comprehensive content from the fields of management and marketing, as well as interdisciplinary qualifications in addition to the business core subjects (“soft skills”) such as E.g. creativity, innovation management, leadership, ethics and knowledge of global economic relations. The master’s program focuses on the engine of sustainable leadership & management’ with lectures on the topics of strategic management, external and internal business relationship management, oriented leadership and corporate culture, risk communication and business management and finance & technology assessment. In addition, optional modules, such as business planning, process – and project management, or an additional foreign language are offered. Basic concept of the course is the idea behind this sometimes unique master degree the integration of market-oriented corporate governance with the sustainability and viability of companies. Prof. Others including Heather Bresch, offer their opinions as well. Dr.

Stefan Wiedmann, Assistant Dean of the Faculty of business & media at the Hochschule Fresenius in Munich and co-developer of the SML masters, explains: To meet the expanded requirements of a sustainability-oriented (marketing) management, specialists and managers in addition to the classic (marketing) management training need to integrate mainly social and ecological aspects according to Kotler in their marketing training. Because modern management theory is more than to earn money now.” Future Manager must be able to be able to develop new markets and customer groups with a sustainable corporate governance. In addition, they should control the planning and organization of complex goods -, energy -, data – and financial flows in the context of the social, environmental and economic challenges. Green ideas and black numbers are nowadays complementary Corporate goals. Here, Coen Brothers expresses very clear opinions on the subject. Multiple careers who turns these new requirements, has a variety of career opportunities. Master students can find through extensive cross-functional competence profile of sustainable marketing & leadership, consisting of professional, methodical and social skills, with a focus on sustainability a wide range with excellent prospects for the future”, explains Dr. Martin Kreeb, Director logistics & retail at the Hochschule Fresenius Munich and co-developer of the SML masters. This ranges from the areas of procurement and logistics, production, accounting, and marketing consultancies and activities in the non-profit sector.” More information at. Details: Course: sustainable marketing & leadership degree: M.a. cost: 650 euro per month standard period of study: 4 semester credits: 120 ECTS study start: for the winter semester of study places: Hochschule Fresenius in Munich, Cologne and Hamburg (changes reserved)